Vista Business Group (VBG) was founded in 2010 with a mission of providing investment banking and valuation advisory services to lower middle market companies.
VBG is currently searching for a Technology and Marketing Coordinator. The Marketing Coordinator will plan and execute all marketing initiatives for the company.
This position is responsible for ensuring and maintaining high levels of customer engagement and satisfaction.
Essential Duties and Responsibilities:
- Creates and edits all written communication intended as marketing for customers, including website, social media content, emails, etc.
- Frequently updates content and keeps all areas of the company website current.
- Develops social media strategies and maintains all web content/messaging across all platforms (Facebook, Instagram, Twitter, YouTube, Linkedin).
- Updates all customer databases and marketing lists.
- Partners with management on technology strategies to improve engagement with customer base and new leads through technology, product development and marketing campaigns.
- Works with digital technology to assist with implementation of digital investment banking technology platform.
- Tracks projects and provides regular updates to management.
- Prepares relevant reporting on campaigns and initiatives and presents information to management team.
- Prepares routine and requested reports from analytics.
- Creates and disseminates multimedia content in order to enhance online presence and company brand identity.
- Brainstorms with team members to develop new ideas for content and engagement in order to build a stronger following on social media.
- Surveys customer base for feedback on growth strategies.
- System Knowledge
- Communication Proficiency (verbal, written)
- Technology Proficiency
- Problem Solving / Analysis
- Detail Orientation
Vista Business Group
Mark Obermueller, President