LCEDF is piloting a remote employee recruitment program, working with Indiana-based firm Make My Move. The online platform and marketing strategies engage remote employees that can take their jobs anywhere and are looking for new lifestyle opportunities, with an incentive to try a new place. NWKEICI granted an additional $20,000 to help with the cost of the marketing campaign and relocation incentives. With success in attracting remote workers, this program could be implemented on a more regional basis.
The goal with the Make My Move program is to attract five remote workers to Lincoln County within 24 months with $5,000 relocation grants as part of a complete relocation package that highlights the local quality of life, recreational opportunities, small-town safety, and neighborly character. Marketing is being focused to attract not just one remote worker with each incentive package, but to attract families that will also help fill other key positions in the community and bring students to our schools. The Make My Move video production crew visited Lincoln County the first week of November and interviewed several young families that have recently moved to Lincoln.
LCEDF is also taking a hard look at ways to welcome new residents, and how to boost experience getting to know local people and what the community has to offer. Welcome incentives packages might also include everything from a pass to the fitness center, to a welcome basket with local products or gift certificates, to a choice of several recreational opportunities such as mountain biking, birding, or enjoying the lake and local wildlife scene.
The video and more information can be found at www.makemymove.com.