Gier starts new role as Lincoln Sentinel publisher

Gier starts new role as publisher of Lincoln Sentinel

By Hailey Dixon, for the Lincoln Sentinel

Son, brother, uncle, Jayhawk, coach, writer, editor, designer, reporter; Tyler Gier is an individual of many titles, and just happened to add two more.

Sylvan Grove native Gier, son of Dell and Cheryl Gier, is now the publisher and editor-in-chief of the Lincoln Sentinel-Republican newspaper in Lincoln.

“I’m grateful for [John and Bree Baetz] for the opportunity to work [at the Lincoln Sentinel-Republican] and stay in Lincoln County,” Gier said. “And for David Parker for the new opportunity to run the newspaper, and for the citizens of Lincoln County and everyone that supports the newspaper.”

Gier assumed the role of publisher after John Baetz, former owner of the newspaper, sold the Lincoln Sentinel-Republican to Parker, current Lincoln Sentinel-Republican owner, earlier this year.

Gier said Parker asked him if he would be interested to take on the role as publisher, and Gier accepted.

“I was excited, new challenges, new responsibilities,” Gier said.

Gier, a 2007 Sylvan Unified Schools graduate, has worked at the Lincoln Sentinel-Republican since 2012, after his graduation from the University of Kansas in 2011.

He previously worked in insurance in Plainville after graduation before accepting a job with the newspaper.

“I called John out of the blue, because I knew he had the Kansas Pregame magazine, and asked him if he needed help with that,” Gier said.

Gier, who graduated from KU with a sports management degree and business minor, said he never thought he would have a career in journalism.

Baetz hired Gier, who began working in sales.

“Tyler called us and asked if there were any opportunities with the Sentinel,” Baetz said. “I asked if he’d be willing to do sales and he jumped in and did everything I asked, then slowly transitioned into sports writing, page layout and more. ”

As an employee with the Lincoln Sentinel-Republican, Gier always maintains a positive, friendly demeanor to all, Baetz said.

“He has a tremendously positive attitude, even when faced with stressful situations and the ever-present deadlines of the newspaper business,” Baetz said. “He’s willing to do any task assigned [to] him and never complains. Over the years I’ve had a number of local people compliment Tyler on his demeanor, emphasizing how much they enjoy working with him.”

Baetz said Gier is a “high character man,” and is proud of him becoming publisher.

“ I’m just excited for him to have the freedom to run the paper in the way he sees fit,” he said. “I can tell you that no one cares more about the Lincoln County community than Tyler Gier.”

Along with Baetz, Gier’s other colleagues enjoy working with him as well.

“He is a great co-worker,” said Abby Gerleman, business manager of the Lincoln Sentinel-Republican. “If there is anything I ever need him to do, he always rises to the occasion.”

Lincoln Sentinel-Republican Graphic Designer Becky Rathbun said she is “proud” of Gier as the new publisher, and has seen his confidence grow over the years.

“He does a great job writing stories, taking photos and dealing with high-pressure situations,” Rathbun said. “Tyler never seems to be stressed out; he just rolls with it.”

Currently, in Gier’s new position, he continues to write sports articles, edit articles, assist with page layout, take photographs and help with advertising. He also manages the newspaper staff.

Parker said Gier is “doing an excellent job” as the new publisher.

“Tyler represents the next generation of news executives as the media business goes more toward digital and web-based platforms,” Parker said. “As print journalism declines, the need for executives with computer skills will only increase.”

When Gier is not at the newspaper office, he can be found at the football field coaching youth as he is an assistant football coach with the Lincoln Junior High team.

“The best part [about coaching] is working with the kids and seeing them grow from the first day of practice to the last game,” Gier said.

Gier also enjoys spending time with friends and family, including his sister and brother-in-law Corey and Caleb Hirsch, respectively, as well as his niece, Brecklynn.

“[I am] really tight with my family and I have a good nucleus of high school friends,” Gier said.

Gier loves to watch his alma mater play basketball or football and sometimes visits Lawrence to watch a ball game to cheer on the Jayhawks.

Moving forward, Gier said he hopes to continue “what John and Bree have built the last 15 years, and continue to provide the best coverage of Lincoln County” as publisher of the Lincoln Sentinel-Republican newspaper.